How do you sell a $155k car to someone who already has several expensive cars in the garage? We knew that our target audience valued unique objects and experiences more than performance and product benefits. So when “upcycling” was a hot topic and art was in the center of attention because of NFT’s, we introduced a unique currency for purchasing a unique car. Simply put, trading a collector’s item for art.
Case study
Balenciaga’s Spring Summer 2017 collection featured a series of handbags inspired by bags that are part of popular culture. One of them was remarkably similar to IKEA’s blue shopping bag FRAKTA. So we decided to flirt back.
Case study
The response, in the form of social posts and print, was seeded across various markets.
Why stop when you’re having fun? Since IKEA is all about democratic design, we felt the need to tell everyone about it. So we followed up by making the world's most expensive film about a plastic bag.
The country of Sweden does not compete through iconic landmarks or dramatic scenery like many other destinations. Instead, it consistently ranks among the highest in the world for quality of life and happiness. With support from doctors across several countries, we turned the Swedish way of life into a prescription by structuring evidence-based activities, positioning Sweden as the first country in the world that doctors can prescribe.
Hero film (Long version)
At the core of the idea was a downloadable, science-based prescription developed in collaboration with Yvonne Forsell, senior professor at Karolinska Institutet, and medical doctors across key international markets, based on activities found in the Swedish way of life.
Case study
Billboard, Times Square
Our task was to launch the first line of men's products from Dove. The target audience was 30-50 year old men and to reach this group in the biggest way possible, we premiered this TVC during the 2010 Superbowl. This TVC has been translated into 17 different languages, and aired in 37 different countries around the world.
We wanted to boost donations during the competitive holiday season with a clear message: even a small donation can disrupt oppression. Using humor, we transformed the QR code into a symbol of resistance. The campaign reinforced Civil Rights Defenders’ role as a fearless and uncompromising defender of human rights.
By integrating donations directly with Swish, Sweden’s rapid payment system, a simple scan turned into instant action.
Sweden’s largest telco wanted a PR idea that showed how 5G is relevant to everyone. While 5G can help solve major global challenges, we wanted to make it clear and relatable.
Telia partnered with an agricultural robotics company to use 5G-powered robots for precision farming—reducing pesticide use while improving taste, shelf life, and yield. The 5G onion was born.
Case study
We launched the 5G Onion as the tech innovation it truly is—using the same visual style and tone as other tech products. We also made it available in every Telia store across the country, so anyone could take one home and try it.
Launch film (Swedish)
Print ad (Swedish)
The 5G Onion was distributed in supermarkets and local farmers’ markets.
Gustav Leonhardt, one of Sweden’s top chefs, created a full 5G Onion menu for the press event.
The tagline “Come As You Are” symbolizes what McDonald's is in France—a place where everyone is welcome regardless of social class, race and age. But it’s also a place where you can go no matter how you feel without judgement.
Outdoor campaign
Car advertising is full of speed clichés, stereotypes, and outdated macho tropes. To launch the all-electric Polestar 2, we introduced “Goodbye Normal”—a concept that rejects what we see as harmful industry standards. As part of the global campaign, we said goodbye to one of the most damaging of all: the combustion engine.
We designed the ads to be reminiscent of Swedish obituaries.
Löfbergs is a family owned Swedish coffee brand founded in 1906. In Sweden, morning coffee is the most important cup of the day, yet no brand focused on it. So we did.
Morning coffee helps people find the energy and motivation to get up and do what they care about. That insight became the communication concept “Get Up for Something.” We launched a campaign asking Sweden what they get up for, making Löfbergs synonymous with daily motivation.
Löfbergs – Vad går du upp för? (Lång version) / What do you get up for? (Long version)
We created a documentary-style snapshot of people across Sweden—no scripts, no actors. Just real people sharing why they get up in the morning. The campaign line is a direct translation from Swedish (“What do you get up for?”), used here to convey the original meaning. Each film ends with why Löfbergs gets up in the morning: to make better morning coffee.
Löfbergs – Vad går du upp för Olga / What do you get up for Olga (15s)
Löfbergs – Vad går du upp för Karin / What do you get up for Karin (15s)
Löfbergs – Vad går du upp för Patrik och Erik / What do you get up for Patrik and Erik (15s)
Outdoor ads also focused on getting people to think about the reason they might get up in the morning with examples like mom, their turtle, graduation, having a difficult conversation, etcetera...
