About / contact
Born and raised in Sweden and being half Austrian, I have always had an interest in languages and seeing new places.
In 2007 the bags were packed and I said goodbye to my hometown Gothenburg to study at Miami Ad School Europe, Hamburg where I graduated as an art director.
This gave me the opportunity to explore the world and various creative agencies such as Wieden+Kennedy Shanghai, Saatchi & Saatchi New York and Ogilvy Paris, where I also started my career.
I spent eight very enjoyable years in the city of love, learned French, met a girl and we had a daughter. During this time I worked at BETC, the agency where I switched from art director to copywriter.
In 2016 life brought me back to Sweden and Stockholm where I worked at Acne for a few years as senior copywriter and creative lead. After joining the independent agency anr+1 (former ANR BBDO) as creative director I went freelance in 2023.
I’ve worked with a wide range of global and local clients for numerous markets and can still honestly say that I love what I do for a living.
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